The rising competition and the waning brand loyalty among consumers are posing major challenges for retailers. As consumers are seamlessly moving between online and stores for shopping, they are becoming more open to retailers who can best facilitate these.
Traditional retail was conceptualized and designed to champion in-store transactions and was never designed to handle sales beyond the physical store. The supply chain network and movable and immovable assets were shaped with the physical store in the center.
As additional channels evolved, the first reaction of the brick-and-mortar retailers was to have an online presence which of course is not enough in the next wave of retail innovation for a seamless phygital experience.
Digital-born companies have played a major role in changing customers’ buying behavior and interaction across channels. They have been successful in making the first impression, influencing and consistently delivering, and exceeding customer expectations.
This has been possible as these businesses are designed to deliver a cohesive shopping experience to the shopper. To remain competitive, it is a must for traditional retailers to adopt a robust multichannel strategy by transforming their systems and re-looking at the business models.
To enable retailers, to achieve this, Sonata offers a unified commerce platform “Brick & Click” which provides digital-ready operations capability and best-in-class digital engagement both in-store and online with smart unified commerce and operations systems.
Digital ready distribution - Retail E-Commerce is transforming distribution
What does this mean for traditional distributors?
It’s time to transform into a digital-ready, modern operator. We can make this happen with robust technology infrastructure that enables seamless collaboration with customers and provides real-time visibility.
To Know more
While specialty retailers are adapting to the digital revolution, the focus is to delight the customer with a state-of-the-art experience. Sonata’s Brick & Click solution is customized to cater to the key drivers of these retail segments.
While brand owners are adapting to the digital revolution, the focus is to delight the customer with a state-of-the-art experience. Sonata’s Brick & Click solution is customized to cater to the key drivers of these retail segments.
With Social Engagement, Clienteling, and Personalized loyalty programs. Advanced promotions engine with Contextual Promotions, 50+Promotion type. Guided selling tools for associates.
Contextual Promotions through IoT. Assisted Sales with Digital Associates. In-store shopping through the mobile assistant app. Queue busting for quicker checkouts.
Integrated B2B & B2C Store Fronts for consistent product, pricing, and promotion information across channels. Mobile Commerce, Modern Payments, Ready Third-Party Integrations. Real Time Inventory locator.
A cognitive and intelligent Retail platform with 70+ Pre-built KPIs/ Reports to address Retail business. With advanced algorithms to understand and engage with customers better.
Consumers demand access to information anytime, anywhere, posing challenges for traditional 9-5 retailers.
Increased competition through mobile price comparison is prompting retailers to develop effective mobility strategies to better influence customers and improve employee productivity.
The increasing inflow of data from various channels is helping retailers gain deeper business insights, informing their strategic planning and delivering a sustainable business advantage.
Sharing shopping experiences and seeking recommendations on social media is typical of today's consumer, presenting retailers with broader customer engagement opportunities.
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