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Sonata CX

Overview

In today's experience driven economy, customer expectations are higher than ever. Global B2C brands can't afford blind spots. Fragmented data, inconsistent service delivery and delayed insights weaken brand trust and hinder growth.

Sonata CX helps leading organizations overcome these challenges by unifying customer feedback, operational audits and employee experience data into a single, real-time view. Powered by GDX, our proprietary license-free platform, Sonata CX seamlessly blends digital VoC and in-store audits with advanced AI insights – giving leaders a clear path to improve satisfaction, loyalty and profitability.

Whether you're tracking service consistency across franchises or linking sentiment to sales, Sonata’s three-decade heritage in global CX - backed by deep technology expertise - positions your brand for enduring success.

30 years driving global CX excellence

480,000+ evaluators worldwide

1M+ reports annually

100+ markets covered

ISO9001 / ISO27001 certified

24/7 operation

Trusted by

amazon shell newbalance spar tesla mcdonalds

What our 
Clients say

Our offerings

Mystery shopping
Mystery shopping

Details about mystery shopping can go here

Brand compliance audits
Brand compliance audits

Brand compliance audits

Voice of customer (VoC) solutions
VoC solutions

Evaluate service delivery, operational compliance and brand standards

Employee engagement surveys
Employee engagement.png

Measure satisfaction, enablement and commitment

Panel and market surveys
Panel and market surveys

Capture perceptions, awareness and behaviours across markets

Powerful, intuitive reporting and insights
Reporting and insights

Real-time dashboards and action tracking via our proprietary GDX Platform

Mystery shoppingBrand compliance auditsVoC solutionsEmployee engagementPanel and market surveysReporting and insights

Details for Mystery Shopping go here

 

 

Brand Compliance Audits

 

 

Evaluate service delivery, operational compliance and brand standards

 

 

Measure satisfaction, enablement and commitment

 

 

Capture perceptions, awareness and behaviours across markets

 

 

Real-time dashboards and action tracking via our proprietary GDX Platform

 

 

Industry segments we serve

retail
Retail and grocery
Achieve operational consistency and elevate brand experience at scale through compliance audits, VoC feedback and integrated insights that drive commercial impact on layout, training and promotions.
retail
Quick service and casual dining
Ensure speed, accuracy and consistency across digital, delivery and in-store channels. Link team motivation to guest satisfaction and drive frequency of visit through continuous improvement.
retail
Fuels and convenience retail
Bridge forecourt and shop operations to deliver cohesive experiences. Measure safety, brand standards and non-fuel retail (NFR) performance while correlating compliance with customer sentiment and transaction data.
retail
Consumer electronics and specialty retail
Focus on engagement quality between staff and customers. Assess product knowledge, demonstration effectiveness and merchandising execution to link behavior with conversion rates and transaction value.
retail
Hospitality and lodging
Deliver consistent, high-quality guest experiences across your entire global network. Monitor brand consistency globally, benchmark performance and invest in touchpoints that drive satisfaction and return intent.

How we deliver

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discover arrow
discover
sonatacx-advantage
sonatacx-advantage

Sonata CX advantage

Technology leadership 
Backed by Sonata Software for deep AI, automation and analytics integration

Global delivery capability
with local expertise

GDX platform
License-free, intuitive and configurable for every client

ISO-certified operations
GDPR-aligned data processing

Resources

Whitepaper

Engaged employees, exceptional CX - integrating employee engagement with customer experience

whitepaper

This whitepaper reveals a critical yet underutilized solution – the strategic integration of employee engagement initiatives with customer experience programs. It explores Sonata CX’s integrated approach that fuses employee signals with customer feedback and operational data to improve outcomes where it counts: satisfaction, sales and consistency.

Case study

Secret shopper advantage - Implementing Global Mystery Shopping to Transform Retail Execution in Wearable Technology

whitepaper

Enhanced a leading technology company's retail presence through a comprehensive mystery shopping program, delivering actionable insights that improved display execution, strengthened retailer partnerships and boosted sales performance in the wearable technology category.