A leading Canadian tire and automotive services provider partnered with Sonata Software to modernize its 13-year-old ERP landscape and transform store operations. By replacing its legacy AX 2009…
Fuels oil and gas


Customer experience (CX) in fuels retail is becoming a key battleground in a complex, capital-intensive, technology-driven market. Operational excellence alone is no longer enough; brands must build trust and retention by improving customer experience beyond the vehicle and the service guaranteed. Post-COVID, fuel retail faces cost-effectivity pressures and consumer behavioral shifts, including demand for health, safety, contactless service and payments. To address evolving expectations, brands are exploring omnichannel payments, loyalty programs, virtual reality and chatbots, supported by CX transformation using surveys, metrics, analytics and auditing.
Industry challenges
Our industry focus
Sonata CX enables large-scale organisations to optimise customer experience through integrated digital and physical measurement solutions, delivering actionable insights that drive meaningful transformation.
Evaluates greeting, service speed, safety compliance, and overall site presentation.
Assesses end-to-end customer journeys within service stations and retail environments.
Measures staff engagement, product knowledge, and service behaviour.
Ensures adherence to brand standards, promotions, and operational readiness.
Analyzes performance across fuel networks and convenience retail formats.
Combines customer feedback with operational data to identify experience gaps.
Industry certifications and recognitions
Please do share the list of certifications and recognitions



