CX Analytics and Reporting Platform - GDX

Data analytics and reporting play an important role in customer experience management (CXM) in today's digital world, providing insights into customer expectations and improving customer experience. Data is one of the primary drivers of your company's growth. Companies are becoming increasingly reliant on data collection, analysis, and insight generation. A better understanding of this data can help you transform and grow your business.

Sonata CX's CX analytics and reporting services (GDX) enable organizations to deliver value throughout the customer journey by providing key insights to business leaders to help them make better decisions. GDX is a proprietary tool, designed and developed by Sonata CX. Its ability to display any information is unlimited, as is its capability to present this in a compelling way – tailored to each client’s specific needs. Internal and External information are ingested and prepared for a single visual representation, GDX Our reporting tool can easily be integrated and scaled with existing data sources, e.g. CSC, Social Media, etc.

CX Analytics and Reporting Platform - GDX

Key Features:

Focuses on key metrics
Full integration of your data
Dill down functionality
Multi-lingual capabilities

Full hierarchical data
Mobile compatible
Real-time reporting
Powerful visualization

Secure ID based access
Multiple exports options

Customer experience analytics incorporates all aspects of customer experience management, including both direct and indirect feedback sources. The goal is to effectively use data collected from in-store sales and traffic, repurchases, mobile app usage, site browsing and social media patterns, customer surveys, and other sources to gain deep insights about your customer journey and take action. The data-driven options provided by CX Analytics and CX Reporting have a much better chance of positively impacting your brand than simply working on what might work.

Investing in a business intelligence (BI) platform has many strategic advantages. Enterprise analytics and reporting platforms are being used more frequently by businesses to deploy and scale analytics across the enterprise in an effort to maximize the effect of analytics initiatives. Business vision is necessary to create an analytics and reporting plan for the entire organization. The use cases for analytics are expanding in modern enterprises, necessitating a comprehensive analytics platform to fully operationalize analytics across many business domains.

It is crucial that the solution you select interfaces effortlessly into the current business applications used by your company. Any data sources that your company uses must be compatible with your analytics platforms. You can maintain alignment with your company goals across all teams and departments by explicitly defining your key indicators, such as net promoter score (NPS), Voice of the Customer (VOC), and KPIs, in one unified platform.

An enterprise analytics and reporting platform can assist you in tracking user journeys and behavior once these metrics are in place. Eliminating siloed data through centralized platform monitoring helps your organization's optimization efforts to become even more unified. The ability to examine and comprehend what the data is saying you about the requirements and desires of your consumers is further facilitated by having a single source of truth. You can obtain visual data and analysis that helps you better comprehend the customer journey.

CX Analytics and Reporting Platform - GDX

Business Benefits

A single source of truth through a single view of business data by integrating existing and new CX data sources.
Consistent data representation across all locations which helps in making better decisions faster.
Centralized CX analytics solution can reduce cost of maintenance.
Faster implementation of new features and updates.

Frequently Asked Questions

What is Customer Experience?: Customer Experience is the aggregation of all the impressions and interactions of a customer across different touchpoints they had in the complete customer journey. It is the perception built by your customers when they experience your brand or business. Every small interaction matters. For example: Coming across an ad, browsing through a website, talking to a sales representative, paying a bill, or talking to customer care for after-sale service. The positive impact from all these interactions altogether makes a customer experience remarkable.

Our CX solutions are focused on transforming the total customer experience through surveys, metrics, analytics and auditing by using the CXM framework to combine physical measurements with digital Platformation™ capabilities. We are committed to finding the right customer experience strategy that can lead to a competitive advantage.

Sonata CX is a global technology company specializing in customer experience CX measurement, platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. Global coverage of more than 105 markets with over 27 years of market leadership through extensive measurement capabilities, powerful and intuitive reporting and analytics platforms give us the leverage to improve customer experience. It has presence across USA, Canada, EMEA and APAC regions. If you would like to know more about how we can assist you, please fill out the business enquiry form below.